I'm Done With Just Taking Pretty Pictures

A Shift In My Approach‍

When I started my photography business, I was laser-focused on creating beautiful, high-quality photos. I loved capturing people’s stories and helping them see themselves in a new light through my lens.

But as I’ve worked with clients and started to hone in on who I want to serve—coaches, consultants, and speakers in Atlanta—I started to realize something. A great photo can grab someone’s attention, but it’s only one piece of the puzzle.

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Why Strategy Matters

Here’s the thing: a photo can stop the scroll, but it won’t do much on its own. What really makes an impact is when those visuals work with a larger strategy. When your photos align with your message, your goals, and your audience, that’s when the magic happens.

For coaches and executives looking to grow their brands in Atlanta, it’s not just about having stunning visuals—it’s about using those visuals as tools to build trust, attract opportunities, and connect with your dream clients.

I’ve realized that my clients don’t just need amazing photos. They need a plan—a way to use those photos to build authority, grow their influence, and stand out in a competitive market like Atlanta.‍

How My Services Will Evolve in 2025‍

Over the course of 2025, my goal is to expand beyond personal branding photography and fully evolve into a marketing agency that provides a complete branding experience for Atlanta-based coaches and speakers.

Here’s how I plan to make this shift:

1️⃣ Start with Strategy: Every project will begin with brand strategy sessions to define your message, audience, and goals. This ensures that everything we create—from personal branding photos to websites—fits into a cohesive plan.

2️⃣ Expand Content Creation: While branding photography will remain a cornerstone of my services, I’ll also be offering videography and graphic design to give clients a full suite of branded content for their websites, social media, and more.

3️⃣ Offer Web Design: I’ll work with clients to build or refresh their websites, combining custom visuals with strategic layouts to create online spaces that convert visitors into clients. For Atlanta coaches and speakers, this can mean turning your site into a powerful tool for attracting the right opportunities.

4️⃣ Social Media Management: For clients who need ongoing support, I’ll provide social media management, content planning, and analytics to help them maintain consistency and grow their presence across platforms like LinkedIn and Instagram.

5️⃣ Email Marketing and Lead Generation: I’ll help clients design and implement email campaigns and lead magnets, ensuring they’re connecting with their audience in meaningful ways.

By the end of 2025, my vision is to provide coaches and speakers in Atlanta and beyond with everything they need to build a strong, cohesive brand. This isn’t just about photos anymore—it’s about creating a strategy that works across every platform and truly supports their goals.‍

If I’m being honest, this change has me feeling all kinds of emotions. On one hand, I’m so excited—I know stepping into brand strategy is going to help me serve my clients on a much deeper level. And that’s what drives me. Serving people, helping them tell their story—it’s what I love most about this work.

But I’d be lying if I said I wasn’t terrified as well. This is a big leap. I didn’t study marketing or branding, and there’s so much I still have to learn. It feels like I’m stepping into something that’s bigger than me in a lot of ways.The thing is, I know I don’t have to do this alone. I actually can’t do it all alone. I’ve always believed in the power of collaboration, and I’ll be surrounding myself with people who can fill in the gaps.

And at the end of the day, the thought of not making this change, of staying where I am and wondering what if—that scares me even more.‍

So What Happens Now?‍

This shift feels like the natural next step. It’s not just about creating photos anymore—it’s about creating value. It’s about helping people tell their stories and connect with their audience in deeper, more meaningful ways.If you’re a coach, speaker, or consultant in Atlanta looking to elevate your brand, I’d love to chat. Whether it’s through branding photography, a new website, or a full strategy, let’s figure out how to make your brand work harder for you.